Keywords
Keywords are the key terms around your sector/brand that you want to track and get insight into. This can be difficult for some brands and there will be some element …
Course: Understanding Social Media Strategy
How to Define Your Social media Goals
The first step is to define your social media goals. What business activities are you hoping to inform here? There are many reasons companies do social listening, they include: Crisis …
Building your own social listening strategy
Over the next few steps, you will be taken through the social listening template to help you develop your own social listening strategy. The topics that will be covered throughout …
Why do we need social listening?
Social platforms are where people congregate around the things they care about. It’s where they express some of their strongest emotions about the things in their lives, including products, services …
Celebrate your success
Well done, you have completed your second week. You learned about: how social media contributes to organisation goals how to turn business goals into social media objectives how to measure …
What does a SMART objective look like?
By making your objective SMART, you are turning something like this: “Get more people coming to our free business events” into something like this: “Drive 500 event registrations, at a …
Working through the loyalty loop in social media
More than other marketing channels, social media offers marketers the ability to nurture potential customers, gather data from them and move them through the funnel in a methodical and integrated …
Key Social Media Platform Metrics
Facebook, Instagram and Twitter are currently the three most used channels in the UK. We will take you through the key metrics for each of these platforms. You will notice …
Understanding social media metrics
Social media can drive value at all stages of the customer journey. It’s important to understand which metrics to focus on, based on your wider objectives. While the metrics on …
Example objectives and KPIs template
Here is a sample business goal for a shoe retailer. You can see the business goal goes through several stages until it’s been developed into a marketing goal. To download …
Social Media Objectives and KPIs
Each of your social media objectives must refer to at least one key performance indicator (KPI) – a metric which is measurable and which defines success. Choose KPIs that will …
How to select the right social media objectives for success
It’s crucial to be able to articulate your core business goals as social media objectives. This ensures that your activity in social is aligned and integrated with the wider organisation. …
Case study analysis: NHS Blood and Transport
In social, the NHS Blood and Transport campaign manifested as the #missingtype hashtag. With brands and organisations removing the letters from their logos in major locations including headquarters, store locations …
Celebrate your success
Well done, you have completed your first week. You learned about: the role of social media in people’s lives the benefits of social media to an organisation how to gain …