Documenting a Social Media Channel Strategy
The accompanying social media channel strategy template, which you can download in the next step, will guide you through the creation of your own strategy document. The sections are as …
Course: Understanding Social Media Strategy
How to target the right social media audience
An essential factor to consider when defining your channel strategy is the demographic makeup of users for each platform. Objective Setting for Social Media Channels Setting KPIs can be difficult, …
Platform planning
There are too many channels for you to use them all effectively, so you must choose the ones that will deliver the most value for your brand and your consumers. …
What your social media strategy should include
A social media channel strategy should take a holistic view across your social media channels. It should articulate: Who your audience is Which channels to use to target them What …
How to Facilitate a Remote Collaborative Process
In most situations, you will be working with several people, often in different locations. Seamless collaboration will be crucial to the success of your strategy. Whether working across internal teams …
How to Create an Effective Social Media Strategy
A well-defined social media strategy should detail exactly how your brand conducts itself in social and what content it publishes. Keep Your Social Media Strategy Broad Make sure you keep …
Celebrate your success
Well done, you have completed your third week! You learned about: why social listening is important and how to embrace the opportunities that social listening creates how to determine what …
Free Social Tools
Just because you’re on a shoe-string budget, shouldn’t exclude you from enacting your social listening strategy. There are a lot of free tools out there, while many paid-for tools also …
Inexpensive tools
Small companies, with even smaller budgets, are also catered for by a range of reasonably-priced tools and software. Hootsuite Focussing on facilitating the management of social channels across teams, Hootsuite …
Enterprise tools
These programs are designed to scale-up for large organisations. They often come with a mind-boggling list of features and tools at predictably hefty price-tags. TalkWalker First and foremost a social …
Useful programs for social listening
There is a vast number of social listening tools available, all with their own strengths and weaknesses. Many are free or low-cost, whilst a small number of market leaders dominate …
Competitors
To benchmark all of the above, you must gather the metrics for your competitors, and compare them like for like. Tools such as FanpageKarma can make this an extremely quick …
Trend topics
If relevant and available, fill in the sub-topics that are trending at this present time in your subject area. These may only be relevant today, this week or this month, …
Content
The next section to complete is content, which will give you an idea of what people engage within your topic area. Finding your most popular content which contains your keywords …
Owned social
Once you have an overview of your wider topic area it’s time to turn your attention to your own social media accounts. Using the data provided by each platform, as …