Open University program

The Digital Economy

Develop the business, management and marketing skills to thrive in the digital economy with The Open University Business School.

  • Overview 4 courses + 1 assessment
  • Duration 29 weeks
  • Learn Free

Thrive in the digital economy with this flexible program of online courses

Whether you work in a micro business, a small or medium-sized enterprise (SME) or a large firm, it’s vital to get to grips with new technologies and understand the impact they could have on your operations, sales and long-term success.

With The Digital Economy program from The Open University Business School, you can do just that. You’ll discover how four key business areas are changing in today’s digital economy.

Accessible on desktop, tablet or mobile and delivered in bite-sized chunks, the four online courses in this program provide a flexible way to enhance your business, management and marketing skills, and demonstrate your continuing professional development (CPD).

Academic credit

Until July 2020 this program offered the option to obtain academic credit from the Open University. Please note that the final assessment date has now passed and while many of the courses are still available to enrol on, there is no option to gain credit.

Courses and assessment

4 courses and 1 final assessment

How does our pricing work?

Start Learning Free
$336 USD - Course Upgrades
£540 GBP - Final Assessment

Can I learn for free?

How do course upgrades work?

How does Unlimited work?

What is the final assessment?

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Delivered by expert academics

The Digital Economy program has been developed by The Open University Business School – a pioneering institution triple-accredited by AMBA, EQUIS and AACSB.

  • The Open University

Learning outcomes

Designed for business professionals with 3+ years experience, who are seeking to step up to senior management roles and considering MBA-level study to advance their careers, this program will enable you to:

  • recognise opportunities to reduce costs and create value through better supply chain management;
  • use market segmentation to improve your organisation’s performance;
  • improve sales from your interactions with customers, existing and new;
  • evaluate funding opportunities for business growth and development;
  • improve your critical, analytical, planning and prioritising skills;
  • and develop your ethical awareness as a manager.