Explore the differences between e-commerce, digital economy and digital business, and how the digital revolution is changing the way we think about business. We’ll also look at the connection between data analysis and digital marketing strategies, the importance of information systems in an organisation, and issues relating to digital security, ethics and legality.
You will have contact with a range of real-world scenarios from the digital business arena and the opportunity to develop an understanding of the key concepts and challenges that effect a digital business in today’s markets.
5 courses
Coventry secured a gold rating in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is the University of the Year for Student Experience 2019 in The Times and The Sunday Times Good University Guide 2019.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
Mahda is a lecturer in business strategy at Coventry University’s School of Strategy and Leadership. Mahda's research interests are BDA capability, digital transformation and organizational capability
I am Senior Lecturer in e-Business in the School of Strategy and Leadership and Associated Researcher in the Centre for Business in Society (CBiS) in Coventry University.
On successful completion of this program, you should be able to:
