Course: Strategic Marketing: Segmentation, Targeting, Positioning

Maps A useful tool for determining the positioning of your competitors so that it is easier to spot gaps in the market, is to construct a perceptual map of the …

4 major factors Positioning is all about differentiating your offer from the one of your competitors – product, price, place, and promotion, all providing an opportunity for differential advantage. For …

Let us summarise the key points relating to targeting: Target audiences are selected group from within a segment which receives marketing communications. An understanding of target audiences is an important …

Now, let us summarise the key points of geographic segmentation: Geographic segmentation is a useful way for marketers to break down big markets into smaller groups they would like to …

Let us summarise the 5 key takeaways from this video: Few organisations have the resources to target large global markets. Customer segmentation is defined as the art of defining meaningful …

In this video you learned more about what is brand positioning. Here are the 5 key take-aways: Brand positioning is the act of designing a company’s image so that it …

In this video you learned the following 5 key points: Competitive positioning is all about customer’s perceptions. Positioning can occur at different levels, including product, brand or organisational. Marketing communication …

Welcome to week 3 on the topic of positioning. Positioning is the culmination of the previous steps we have explored so far. We have reached the last step in the …

Thank you all for engaging with the materials of this course. If the this course has peaked your interest in the general field of marketing, you may also consider exploring …