Want to know more?
Why not join us at Griffith University, and learn more about how you can help change the world for the better. Social Marketing@Griffith works in partnership to deliver insight-driven, evidence-based …
Course: Social Change: How Can Marketing Help?
Social change: Marketing can help
Marketing is respectful. Best practice marketing works in lasting partnerships to deliver change that sustains over time. Trade centres on exchange. Exchange is the understanding that two parties come together …
6 Step Process to Develop Innovative Solutions
Apply a 6 step process to develop innovative solutions to learn from the people at the heart of the problem. Bottom-up approaches avoid costly failures, and they engage users. Not …
Building programs that people want
Social marketers ensure that all stakeholders will benefit from participating in, or supporting, programs delivered. This is done to help ensure lasting change. We think of this as building I …
Experts versus users: The value of co-design
The only experts that really matter are the people at the centre of the problem. To deliver lasting change we need to move away from top down, or expert led, …
Applying social marketing principles to the social change process
A local council wanted to reduce dog and koala interactions. Finding a solution needed dog owners, dog trainers, wildlife experts, and other experts, to identify strategies that could be implemented …
The Principles of Social Marketing
Programs are built by social marketers together with people (and not for people). Social marketers are guided by a set of principles or marketing tools and techniques. Research has taught …
The role of marketing in delivering social change
Due to the system qualities of large, wicked problems, a diverse range of perspectives are needed to deliver change. Think back to the Foresight Obesity map, which showed how an …
Welcome back
We can’t deny that some of our behaviours need to change. Applying marketing tools and techniques is one way that we can help to deliver social change. While there will …
Want to know more?
Why not join us at Griffith University, and learn more about how you can help change the world for the better. Social Marketing @ Griffith works in partnership to deliver …
The week in review
Social marketing’s key strength is that it is a respectful practice. World leading social marketers centre people at the heart of everything they do. This week we explored how marketing …
The social marketing process
Co-creating programs that are valued by the people at the heart of the problem, and using insights gained to build engaging programs that people want, is how we deliver change. …
Empowering communities to change
Social marketing does not manipulate people or tell them what to do. Rather, social marketing focuses on delivering lasting programs, services, products, and support, that people value. Social marketers understand …
Centering citizens at the heart of social change
Social marketing avoids telling people what to do. We can motivate people to change their behaviour by focusing on delivering programs that include benefits that people want. In marketing theory …
Social marketing defined
What is social marketing? Many people think that social marketing is Facebook, Twitter and other social and digital platforms. Others think that social marketing is advertising and selling. Social marketing …
