As we started to explore in the previous steps, a customer persona is a fictional profile of a typical customer or a cluster of customers who exhibit similar patterns relating …
Effective product pages immediately convey the value of your products. They show potential customers what a product looks like, tell them what it feels like, and give them a call …
Every bit of online ‘real estate’ counts on an eCommerce store. The first part of the digital shelf that matters is the homepage. The homepage: the main ‘page’ of your …
There are two ‘shelves’ today when we shop – and the ‘digital shelf’ is where online shoppers find and discover products. We all know the shelf in our local shop. …
These articles are from the online course:
Research and Prepare: Understand eCommerce Customers, Products, and Propositions