It sometimes seems that there can be an infinite number of marketing channels available. But don’t worry – marketing is all about making choices; not every marketing channel may be …
Now we are going to look at how you take your strengths, weaknesses, opportunities and threats and try to make positives out of them in your marketing strategy. The above …
Once you understand the purpose of marketing personas, it’s important to dive in and try and sketch them out. You are trying to absorb information about what your customers need …
When you’re auditing your brand or marketing, it’s important to remember that many things have an impact. There are external factors – government regulations, laws, economic health and more – …
What is the marketing mix? To build a marketing strategy, it’s really important to understand the marketing mix. The marketing mix is effectively a way of mapping out the choices …