Water Aid used an integrated campaign strategy to bring in new supporters. Their broad media strategy by digital, social and public relations with added reach from cinema, taxi advertising, and …
It is vital to understand the typical customer journey to understand how consumers become aware, consider, choose, buy, use, re-purchase and recommend. At each point of the journey, different media …
Typical buyers do not think in terms of channels. It’s all just marketing and communication. Let’s imagine a day in the life of one of your customers. 7 am – …
The multiplier effect refers to the phenomenon where investments snowball producing a larger revenue. In marketing, it is used to describe the positive impact of combining several marketing services that …
The British Army wanted to change perceptions of what it means to become a soldier, to improve recruitment from a wider audience. Look at how the campaign was promoted across …