Course: Introduction to Marketing: Omnichannel Marketing and Analysis

Circulation of national newspaper titles has decreased from almost 30 million in 2003 to 12.4 million in 2017. However, they still play a big part in many British people’s lives …

This week you will learn: How the multiplier effect has the potential to super-charge your marketing activities. What are the main digital marketing channels. The importance of online marketing. Why …

Welcome to the Understanding Marketing Communications Course. If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you. This is …

You have completed your first week, well done! You learned about: The power of cross-channel marketing Choosing online and offline channels Television as a marketing channel Radio as a marketing …

According to the Radio Joint Audience Research Limited (RAJAR), 89% of the UK population listen to the radio every week. Audiences are also increasingly moving from the BBC to commercial …

DRTV refers to television advertising with a direct Join the Discussion, usually driving a response to buy a product or service. The target audience is directed to immediately make a …

Let’s look at a case study from The British Army. They needed a new campaign to overcome negative stereotypes of soldiers which continued to put off applicants – a sense …

According to the Office of National Statistics, there are still over five million adults in the UK who do not use or have access to the internet. This is significant, …

The business and marketing landscape has drastically changed in the last decade. Companies are now re-evaluating channels they’ve relied on for years. It is crucial that you establish a solid …