Reactive content: identify the moment
Alongside your planned content, reactive content is a way for your brand to put its unique spin on the events of the day (or rather minute). This can lead to …
Course: How to Develop Your Social Media Content Strategy
Social Media Content Planning
Like any media publisher, a social media publisher is most relevant and interesting to your audience when you offer a blend of thoughtfully produced content that squarely meets their informational …
Create your example content calendar
Now that you are familiar with how to use a social media content calendar, you are encouraged to submit an example one-day social media calendar plan for a brand or …
Peer Graded Assignment Activity: How it works
1. Read the assignment requirements: On the next step, you’ll find the assignment requirements. Please read these instructions carefully. 2. Submit your assignment: Write your answers under each prompt. 3. …
Components of a Social Media Content Plan
Over the next steps in this activity, you will have the opportunity to create your own example content calendar. In this step, we’ll think about what to include in your …
How to set up your social media plan
What format should your content plan be in? You should create your content plan in a calendar format so that you can always refer back to what you did on …
Content Planning
Content marketing works by creating and using content to deliver profitable customer interactions. As content is used to drive interaction, it should always have a purpose for the brand and …
Celebrate your success
You have completed your second week, well done!. You learned about: what a content pillar is and how this concept should inform your social media strategy how to determine what …
Audio content
Audio-only content has consistently grown in popularity since the advent of podcasts in the early 2000s. The format has gained popularity due to the breadth of content available on a …
Interactive content
Whilst requiring higher investment in terms of user time and effort, interactive content creates a much more valuable engagement with your audience, developing a deep and lasting relationship between them …
Visual Content
As humans, we are visual creatures. We pay attention to and remember visual information better than any other type of information. To download a detailed description of this visual, scroll …
Written Social Media Content
In a world of interactive, immersive, moving content, the written word has retained its age-old place as the key source of high-value information. Text-based content, of any form, is a …
Video content
In a study by Hubspot, 54% of consumers want to see more video content from a brand or business they support. This increasing demand is still waiting to be fully …
Defining your content pillars
Picking out your top-level themes will be largely intuitive. Most likely, you already know what you want to be known for. Nonetheless, you should conduct some basic research into what …
Tools to discover pillars and topics
There are several free and/or low-cost tools that can help you research your topic areas and understand what information people are seeking within them. Google Trends This is an additional …
These articles are from the online course:
How to Develop Your Social Media Content Strategy