Being a brand with values is increasingly important. Havas Media produces a bi-annual report interviewing 300,000 people across 34 countries about their attitudes and behaviours when it comes to over …
Your roadmap to sustainability will take time to develop. You won’t get it right immediately but you should begin to put something into place as early in your business journey …
You will not be able to do everything at once, especially in the beginning of your business journey. Your business will have many moving parts and you will need to …
As early as possible in your business journey, you should take stock of what parts of your business sustainability might relate to. The earlier you start thinking about it the …
Fashion also has a huge impact on the environment. It requires large amounts of water, energy and land to grow fibres such as cotton. It can sometimes be a thirsty, …
There are a number of issues that relate to workers and communities that you should consider. Your business decisions, even small ones, can have a direct and indirect impact on …
There is no formal definition of sustainable fashion. Sustainability and ethics can apply to many different aspects of running a fashion business, from the raw fibre right through to the …
Omni-channel retailing means selling your product through more than one distribution channel (via a combination of bricks-and-mortar stores, pop-up shops, your own website, other online retailers, mobile apps and others), …
In Week 1 you were introduced to the concept of D2C (direct-to-consumer) and B2B (business-to-business), here we explain more detail about what is retailing verses wholesaling. Retail Retail is the …
Images are the final point of communication for your product. They represent all the hard work energy and pride you have invested. You haven’t spent months fine-tuning your collection just …
Turning your big idea into an actual product or service is just the start. How will people find you and buy what you have to offer? What channels will you …
Getting started in fashion is not easy, there is a lot to get right, especially when you want to work in the most sustainable way you can. In this video, …
1. Understand who you are pitching to The very first thing you should do is think about what magazines or blogs are relevant to your business. Do your research, and …