Sana Rezwan Sait is the Founder and Creative Director of Indelust – an online shop showcasing a curation of sustainably sourced fashion, art and design by emerging designers, artisans and …
In just five years, Los Angeles based fashion brand Reformation has become a cult brand for cool girls selling only direct-to-consumer through their online shop and three physical boutiques, one …
Watch this video to hear from several fashion entrepreneurs and experts about the importance of finding the right market for your product/service. Before you even think about creating your product/service, …
Clear articulation of what your brand stands for and how this translates for your customers is an essential management tool. It informs many business decisions ranging from the colour of …
Building on what you have already learned this week, ethical brand consultant Sarah Greenaway walks you through the Brand Authenticity Matrix, a handy tool that will help you define your …
Your brand proposition is a bundle of benefits that the customer derives out of your brand. To help you prioritise what sustainability messages should be included in your brand proposition, …
It is important to understand the wider context of the sector in which you operate, because these trends and changes will affect your business and your brand. The ‘PESTLE’ framework …
Look at the organisations that you admire and whose values and standards you aspire to. They might be an organisation in your own industry or a different industry – the …
Do you know someone who queued all night to be one of the first people to have an iPhone? Or bought an electric car even though the technology still has …
In a world that’s beginning to question the sustainability of the modern consumerist model, intelligent brands must evolve to remain relevant. Early adopter ‘anti-consumers’ are looking for brands that take …
There are lots of data sources for customer insight, some theoretical and desk based and others practical and experiential. Both are equally important so set time aside for them. Desk …
It is human nature to want to belong, and our tribal instincts mean we naturally gravitate to the safety of like-minded people. Identification with a style or an attitude or …
Understanding your personal values will help to clarify the situations that you find exciting and fulfilling versus the situations that are stressful and deconstructive. By making choices in life that …
Knowing yourself and the things that drive and energise you is a vital element of running a successful business. It is important to start by exploring your own values, and …