The first C of the 4Cs – customer acquisition – is about understanding the different types of advertising tactics and how we can use them to drive the right customer …
How do you improve conversion rates? Start with getting the right information. There is no magic wand for continually optimising conversion, just like there are no ‘best’ product page layouts …
If you are getting sales in your store because you are driving traffic, then you might believe that the best way to get more sales must be to drive even …
Social media platforms such as Facebook, Instagram, YouTube, TikTok, Snapchat and Pinterest can be sales channels for you because they create the opportunity for your target shopper to find your …