Course: Create a Robust Go to Market Strategy

Who, exactly, are your customers? Here’s an in-depth investigation of how to define and calculate your ideal target market. This lesson walks through a four-step process for defining standard and …

Which people are most likely to appreciate and buy your products or services? What is their age range, geography, and favorite hobbies? Your target market is that group of customers, …

Let’s examine the keys to success in coming up with an incredible positioning statement for your business.

You will learn step by step exactly how to position your product or service. In this video we introduce an easy to use framework that walks you through the process.

How will customers perceive your products and services? How do you want them to? These two questions are at the heart of product positioning. This Microcast provides a thorough walk-through …