• how to reduce the risk of a PR disaster on social media
• how to take steps to prepare for any known risks – responses, escalations, etc
• how to put a plan in place to handle the unknown situations which may arise on social media
• how to set up an influencer campaign
• how to discover the benefits you can expect to see from influencer marketing
• how to identify the right influencers for your organisation
• how to select the right influencer for your brand or organisation
• how to build a working relationship with an influencer
• the risks and protective steps for your brand or organisation, when working with influencers.

Next week you will learn to understand the metrics you can use to measure influencer activity; to understand if your influencer marketing is giving you a return on investment; and to be ready to start measuring and analysing your own influencer marketing. You will also learn the importance of using data to develop insights and make decisions; which data sources are available within organisations and how to use them; and the importance of turning data into insights.

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