![](http://images.ctfassets.net/2pg6dzbljspe/6VpUG6JUx54FQqAs1XHJHi/736854ae9eb3d2db79ce74057f3d891c/GlobalMarketing-1279067773.jpg?fm=jpg&q=60&w=1484&h=834&fl=progressive)
Level
Master'sDuration
1 Year Full-time or 2 Years Part-timeLanguage
English
MSc Global Marketing and Data Analytics
Master's (Postgraduate)
1 Year Full-time or 2 Years Part-time
Excel in your marketing career with an online MSc in Global Marketing
Are you ready to take your marketing career to the next level? This online MSc from the University of Roehampton will help you develop expertise in global marketing dynamics and data analytics. By the end, you’ll have the industry skills necessary for career growth in a digital-first world.
Master global brand management strategies
You’ll start this MSc by delving into the intricate world of global brand management. Through real-world case studies, you’ll gain a critical understanding of brand identities across diverse markets, and master the tools required to build and manage a successful brand on a global scale.
Next, you’ll develop strategic marketing expertise to help you drive a competitive advantage. This will focus on innovation and customer value in a globalised, digital economy.
Advance your career with digital marketing skills
This MSc will arm you with the latest digital marketing practices and analytical skills – crucial for navigating the digital landscape. You’ll evaluate traditional marketing against digital innovations and develop effective digital strategies that drive business success.
Next, you’ll gain essential insights into the strategies that steer multinational corporations. Learn to apply corporate strategy and CSR in an international business context, understanding how to use non-market factors to enhance organisational success.
Harness the power of data analytics for business optimisation
Finally, you’ll delve into business research methods. Develop the knowledge and skills to undertake rigorous empirical research, exploring impactful research design and analysis techniques.
You’ll also discover the importance of data analytics and visualisation in business contexts as you learn to analyse large datasets, draw meaningful conclusions, and optimise business processes with cutting-edge data analysis tools.
What can you do with this degree?
By mastering global marketing strategies and data analysis, you’ll be well-positioned to lead in data-driven marketing roles in both startup and large-scale settings:
Global Marketing Manager
Marketing Data Analyst
Social Media Strategist
Digital Analytics Manager
Market Research Director
Customer Insights Manager
Marketing Data Analyst
Is this a part-time or full-time degree?
This online degree consists of six modules and one final dissertation or consultancy project that can be completed in one year, full-time or two years, part-time.
Higher education requirements:
This programme prepares you to develop advanced marketing and data analytics skills, equipping you to excel in global marketing roles. To be eligible, you should hold a second-class honours degree, equivalent to a 2:2 UK degree in a STEM-based subject. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.
English language requirements:
This programme is taught in English. Non-native English speakers are required to demonstrate an English-language proficiency equivalent to IELTS 6.5 overall, with no component below 5.5, or TOEFL 600. If your IELTS score is 6.0, you may be eligible to take Roehampton’s online pre-sessional English course to help prepare for your studies.
What will it cost?
The total tuition fee is £9,500 spread over the length of your course.
- Understand and apply global marketing strategies and tools to address real-world business challenges.
- Use advanced data analytics and business intelligence to evaluate performance and inform decision-making.
- Absorb global market information to create and communicate effective marketing and distribution strategies.
- Lead corporate strategies with a focus on sustainability, stakeholder management, and data-informed solutions in a global context.
- Formulate sustainable solutions to marketing problems, informed by current research and trends.
- Adapt to the rapidly changing digital landscape by evaluating strategies and creating transformative marketing projects using emerging technologies.
University of Roehampton
Set on London's most beautiful campus, the University of Roehampton offers a high-quality student experience with outstanding staff and facilities.