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MSc Digital Marketing and Data Analytics

Elevate your career with a cutting-edge MSc in Digital Marketing and Data Analytics, mastering the skills essential for the digital transformation of modern marketing with the University of Roehampton.

  • Level

    Master's
  • Duration

    1 Year Full-time or 2 Years Part-time
  • Language

    English

MSc Digital Marketing and Data Analytics

  • Master's (Postgraduate)

  • 1 Year Full-time or 2 Years Part-time

  • Become a leader in data-driven digital marketing strategies

    Join the forefront of digital transformation with our MSc in Digital Marketing and Data Analytics. Empower yourself with essential skills to make data-driven decisions and elevate your marketing career.

    Develop your strategic digital marketing skills for the modern marketplace

    Elevate your career with a cutting-edge MSc in Digital Marketing and Data Analytics, mastering the skills essential for the digital transformation of modern marketing. This programme combines foundational marketing principles with innovative digital strategies, providing you with the versatility to adapt to ever-evolving market demands. 

    You'll gain hands-on experience in crafting digital campaigns that effectively engage audiences and enhance brand visibility across various platforms, preparing you to meet the challenges of the digital era with confidence.

    Master data analytics to drive informed marketing decisions

    Learn to utilise data effectively, turning insights into impactful marketing strategies that drive success and sustainability in your organisation. Through this programme, you'll explore advanced data analysis tools and techniques, enabling you to extract meaningful insights from complex datasets. 

    By mastering these skills, you’ll be equipped to make evidence-based decisions that enhance marketing performance and achieve strategic objectives, positioning you as a vital asset in any data-driven marketing environment.

    Lead successful digital transformations in marketing

    Become a leader capable of driving change in digital marketing campaigns, ensuring your message resonates across platforms and demographics. This course equips you with the leadership and creative skills necessary to spearhead digital initiatives that align with business goals. 

    You’ll learn to effectively communicate, manage project teams, and implement strategies that facilitate seamless transitions to digital marketing practices, fostering a culture of innovation and excellence within your organisation.

    Optimise ROI through advanced data techniques

    Master the art of balancing costs and benefits by applying data analysis to optimise marketing spend and enhance return on investment. This programme focuses on developing your ability to critically assess campaign performance and pinpoint areas for improvement.

    By leveraging data analytics, you’ll be able to maximise the efficiency and effectiveness of marketing budgets, ensuring that every pound spent contributes to the overarching business goals and financial success.

    Drive marketing success through enhanced consumer insights

    Leverage advanced consumer data to anticipate market trends and tailor campaigns that meet and exceed customer expectations. By focusing on consumer behaviour and preferences, you'll learn to develop personalised marketing strategies that foster strong customer relationships and drive loyalty. 

    This approach not only boosts engagement but also provides your organisation with a competitive edge by predicting and responding to emerging consumer needs before they become mainstream.

    Pursuing an MSc in Digital Marketing and Data Analytics empowers you with the tools to lead and innovate in the digital marketing arena. This program provides the flexibility and comprehensive curriculum needed to transform your career, turning data into the fuel that powers business growth. Seize the opportunity to become a crucial part of tomorrow's marketing successes.

    What can you do with this degree?

    With your robust marketing expertise and data analytics skills, you’ll be ready to lead in digital spaces and start-ups, driving impactful marketing strategies in roles such as:

    • Data Analytics Manager

    • Digital Marketing Manager

    • Business Intelligence Director

    • Strategic Marketing Leader

    • Digital Transformation Consultant

    Is this a part-time or full-time degree?

    This online degree consists of six modules and one final dissertation that can be completed in one year, full-time or two years, part-time.

    Higher education requirements:

    This programme prepares you for diverse roles in digital marketing and data analytics. To be eligible, you should hold a second-class honours degree, equivalent to a 2:2 UK degree in a STEM-based subject. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.

    English language requirements:

    This programme is taught in English. Non-native English speakers are required to demonstrate an English-language proficiency equivalent to IELTS 6.5 overall, with no component below 5.5, or TOEFL 600. If your IELTS score is 6.0, you may be eligible to take Roehampton’s online pre-sessional English course to help prepare for your studies.

    What will it cost?

    The total tuition fee is £9,500 spread over the length of your course.

    • Demonstrate a critical understanding of digital marketing strategies and tools, applying them to solve real-world business challenges.
    • Transform complex datasets into clear, actionable insights with innovative data visualisation techniques that empower decision-making.
    • Decode online consumer behaviours and motivations to tailor marketing strategies that resonate and convert.
    • Organise and present data insights effectively to support business goals and decision-making.
    • Address digital marketing problems using sustainable solutions, informed by current research and trends.
    • Leverage data analytics to inform strategic decisions, improving campaign performance and driving growth across digital platforms.

    MSc Digital Marketing and Data Analytics

  • Master's (Postgraduate)

  • 1 Year Full-time or 2 Years Part-time

  • If you’d like to know more, please answer a few questions and University of Roehampton will get in touch with you with more information.

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    University of Roehampton

    Set on London's most beautiful campus, the University of Roehampton offers a high-quality student experience with outstanding staff and facilities.