Discover how great user experience leads to increased sales as you explore and develop the critical skills of a UX designer.
4,233 enrolled on this course
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Duration
4 weeksWeekly study
3 hours100% online
How it works
Introduction to UX Design
Explore the fundamentals of user experience design
On this four-week course, created in collaboration with Canva, you’ll learn how UX design adds business value at all levels and across all teams, as it fosters collaborative thinking, drives engagement, and ensures greater business value.
You’ll learn to define UX and discover how a quality user experience is fundamental to repeat customers, recommendations, and referrals.
Recognise the crucial role of a UX designer
You’ll identify why UX designers are critical in driving customer experiences. They can drive for an enhanced user journey and create a frictionless customer experience, creating satisfied and loyal customers.
This means that UX designer jobs are in high demand, as more and more organisations recognise the importance of a seamless user journey.
Delve into the UX design process
On the course, you’ll explore the end-to-end UX design process and how it can be applied to business challenges.
You’ll learn how to use common tools and frameworks such as user personas, empathy mapping, and prototypes to better understand customers.
Contribute to quality UX in the world
By the end of the course, you’ll have the skills and knowledge to develop creative ideas and achieve a good user experience.
With learning based on industry expertise, you’ll explore how you can use UX design to improve your current role or how this new knowledge can help you stand out when applying for UX designer roles.
Syllabus
Week 1
UX design challenges and personas
Welcome to the course
Explore the course objectives and get orientated with UX design. How far back in history can we trace design principles and thinking? And how did modern UX design emerge? You’ll also get to share your story into UX design.
Introduction to UX
What are the basic concepts of UX design and its business value? These are key questions to be able to answer. In this activity, you’ll also gain insight into how high-performing UX designers typically approach their work.
Design challenges
Good UX design exists to address a human need or solve a challenge. In this activity, you’ll learn how to articulate design challenges to generate successful solutions that add value.
User interviews and personas
Who are the humans you’re designing for? Knowing your users is essential – otherwise, you’re designing in the dark! UX designers use personas to give them a clearer idea of the people that will use the product or service.
Week 2
Tools to understand your user
Understanding user mindsets
What’s the right mindset to be in when researching real-world users? You can utilise every tool and technique in the book, but approaching user research in the right way can mean the difference between success and failure.
Empathy maps
Personas are great, but what other research techniques do UX designers have in their toolkit? Human-centred design emphasises empathy, and UX designers have a trusted tool for mapping the more human aspects of users' experiences.
Journey maps
UX solutions aren't a single event; they're part of a user's journey that can be scouted and mapped. Journey maps build on personas and empathy maps and capture the current state of UX over time toward an optimised future state.
Week 3
Ideation and information architecture
Ideation in UX
Why is ideation so important? Do UX designers really need guidelines to come up with solutions? In this activity, you will learn about the key principles of ideation in UX design and the benefits of using ideation techniques.
Brainstorming and card sorting
One of the most well-known ideation techniques is brainstorming. Have you brainstormed before? Here you'll learn how UX designers do it and how they're structured. You'll also discover a lesser-known technique: card sorting.
Information Architecture
Have you ever used an app that frustrated or confused you? You may have been struggling with the information architecture (IA). In this activity, we'll explore IA and how to use it to inform good UX design.
Week 4
Developing your ideas
Prototypes and wireframes
What is prototyping and how is it used in the UX design process? In this activity, you’ll learn about this critical phase in the UX design process, how to choose the right method, and create a wireframe for a design challenge.
Usability testing with prototypes
To know if a solution will succeed, you need to test whether it’s feasible and viable, which is where live prototypes and pilots come in. UX designers also consider usability testing to determine whether a solution is desirable.
UX designer skills
What's your next move? In this final activity, you'll explore the professional UX design landscape and the skills required to become a great UX designer. You'll also have an opportunity to reflect on what you learned this week.
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Develop user personas based on real-world UX design challenges.
- Create journey and empathy maps to understand your users.
- Practice process-driven ideation techniques, including brainstorming and card sorting, and information architecture design.
- Develop a design solution by creating a wireframe as part of the prototyping process.
Who is the course for?
This course is designed for anyone interested in UX design.
It provides an introduction to user experience and how this knowledge can help improve business processes in many different fields.
Who will you learn with?
I create positive impact through Design Thinking.
Mainly across topics such as Business & Service design, UX/CX/EX Design, Product Management, Strategy, Innovation, Training & Facilitation.
Ways to learn | Buy this course | Subscribe & save | Limited access |
---|---|---|---|
Choose the best way to learn for you! | $79/one-off payment | $244.99 for a whole year Automatically renews | Free |
Fulfill your current learning need | Develop skills to further your career | Sample the course materials | |
Access to this course | tick | tick | Access expires 11 Mar 2025 |
Access to 1,000+ courses | cross | tick | cross |
Learn at your own pace | tick | tick | cross |
Discuss your learning in comments | tick | tick | tick |
Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$244.99 for a whole year
Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$79/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Limited access
Free
Sample the course materials
- Access expires 11 Mar 2025
Find out more about certificates, Unlimited or buying a course (Upgrades) Sale price available until 3 March 2025 at 23:59 (UTC). T&Cs apply. |
Find out more about certificates, Unlimited or buying a course (Upgrades)
Sale price available until 3 March 2025 at 23:59 (UTC). T&Cs apply.
Learning on FutureLearn
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- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
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Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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