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Research Methods for the Creative Industries

Consider theoretical perspectives, research strategies and associated methodologies within the context of the creative industries.

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  • Duration

    11 weeks
  • Weekly study

    10 hours

Explore a range of research philosophies, techniques and methodologies

This module aims to provide an understanding of issues relating to the creative sector, which will enable you to explore and assess both qualitative and quantitative approaches to research in this field. At the end of the module, you should be able to identify which perspectives are relevant to research issues specific to the creative industries. You will have the opportunity to understand different approaches to the collection, analysis and interpretation of primary and secondary data, depending on the nature and characteristics of your research.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Critically review a range of approaches and methods relevant to research in the creative industries and be able to distinguish between inadequate and well-founded research project proposals
  • Understand and critically apply the key concepts involved in developing a coherent research proposal
  • Undertake a critical review of the literature and methods used in the chosen topic area prior to framing the research question
  • Formulate a set of clear and achievable research questions and objectives
  • Critically compare alternative research techniques and evaluate their uses and limitations
  • Prepare a research proposal which reflects practical industry benefit and demonstrates an understanding of validity, reliability and generalisation of key findings

Who is the course for?

Students of the MSc Digital Marketing with Data Analytics degree

Who developed the course?

Coventry University logo

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992
  • Location

    Coventry

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