
Duration
2 weeksWeekly study
8 hours
Measuring and Controlling the Effectiveness of Marketing Planning
Evaluate marketing communication
The course explores how to evaluate short and long-term marketing plans for their effectiveness in meeting consumer needs.
Using marketing metrics, you’ll have the opportunity to learn how to assess the impact of marketing and will explore how to set prices and control the costs linked with marketing planning.
What topics will you cover?
- Marketing communications planning
- Price and distribution planning
- Marketing control
- Marketing metrics
- Return on investment
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Assess and evaluate appropriate communication strategies
- Identify the most appropriate pricing strategies
- Analyse and critically review the impact of the strategies chosen based on the financial situation of the organisation
Who is the course for?
This course is designed for anyone interested in learning more about marketing strategy.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
Want to know more about learning on FutureLearn? Using FutureLearn