• Bloomsbury Academic logo
  • Logo
  • FutureLearn logo

Introduction to Fashion Marketing and Research

Learn how marketing research can inform business decisions and predict upcoming trends in the fashion industry.

A model posing wearing a white garment and glasses.

Introduction to Fashion Marketing and Research

  • 2 weeks

  • 2 hours per week

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

  • Duration

    2 weeks
  • Weekly study

    2 hours
  • 100% online

    How it works
  • Unlimited subscription

    $244.99 for a whole yearLearn more

Use data analysis to predict future fashion trends

Marketing research can help businesses understand both their customers and the industry as a whole.

On this two-week course, you’ll explore marketing research tools and techniques used by fashion companies and discover how to improve business processes and predict future trends.

Learn how to conduct meaningful marketing research

An understanding of marketing research methods in the fashion industry can help you discover untapped business opportunities and optimize your supply chain.

On this course, you’ll investigate various types of research, including analysis of economic indicators, market analysis, and consumer and product research and assess when to use each method to best effect.

With this knowledge, you’ll be able to conduct and interpret marketing research and retrieve useful data that can inform future decision-making.

Discover data analysis methods to improve your strategic planning

You’ll learn how to analyse data in a fashion industry context and how data mining and big data analysis can be used to improve long-range and short-range planning processes.

Using real-life case studies, you’ll learn how marketing research can improve business processes and help understand consumer behavior.

Explore color, material, and fashion trend forecasting

By understanding marketing research data, you’ll be able to interpret and track trends across the fashion industry.

You’ll learn how to interpret this data and forecast trends in color and textiles, as well as examining trends across fashion more broadly.

By the end of this course, you’ll have gained insights into the impact marketing research can have on understanding business processes and predicting future trends. With this knowledge, you can create reliable, long-term plans informed by relevant, meaningful data.

What topics will you cover?

  • Marketing Research
  • Types of Marketing Research in Fashion
  • Conducting Marketing Research in Fashion
  • Strategic Planning and Decisions Informed by Marketing Research

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify marketing research processes used by fashion companies throughout the supply chain
  • Describe types of marketing research used by fashion companies, including analysis of economic indicators, market analysis, consumer research, and product research
  • Compare applications of marketing research for long-range and short-range planning and decisions by fashion companies
  • Explain color, textiles and material, and fashion trend forecasting processes used by fashion companies
  • Identify resources fashion companies use in color, textiles and material, and fashion trend forecasting
  • Explain types of color, textiles and material, and fashion trend forecasting services used by fashion companies
  • Apply techniques for conducting and interpreting marketing research for companies in the fashion industry

Who is the course for?

This course is designed for anyone interested in exploring marketing within the context of the fashion industry. It would be suitable for those considering a marketing career or those who want to further their understanding of marketing research from a fashion perspective.

Who developed the course?

Bloomsbury Academic logo

Bloomsbury Publishing

Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes.and is the originating publisher and custodian of the Harry Potter series. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names.

Logo

Fairchild Books

With a history stretching back over more than 100 years, Fairchild Books is a world-leading publisher in the fields of fashion and interior design.

FutureLearn logo

FutureLearn

FutureLearn is a leading social learning platform and has been providing high quality online courses for learners around the world over the last ten years.

Ways to learn

Buy this course

Subscribe & save

Limited access

Choose the best way to learn for you!

$54/one-off payment

$244.99 for a whole year

Automatically renews

Free

Fulfill your current learning needDevelop skills to further your careerSample the course materials
Access to this courseticktick

Access expires 19 Feb 2025

Access to 1,000+ coursescrosstickcross
Learn at your own paceticktickcross
Discuss your learning in commentstickticktick
Certificate when you're eligiblePrinted and digitalDigital onlycross
Continue & Upgrade

Cancel for free anytime

Ways to learn

Choose the best way to learn for you!

Subscribe & save

$244.99 for a whole year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$54/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Limited access

Free

Sample the course materials

  • Access expires 19 Feb 2025

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 3 March 2025 at 23:59 (UTC). T&Cs apply.

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 3 March 2025 at 23:59 (UTC). T&Cs apply.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Do you know someone who'd love this course? Tell them about it...