Duration
2 weeksWeekly study
2 hours100% online
How it works
Introduction to Fashion Brand Marketing and Retailing
Learn the best promotion and distribution strategies in fashion
Marketing is a vital part of the fashion industry. Without an accurate understanding of the target customer, and without designing and producing goods and services that meet their needs, even the best promotional strategies will undoubtedly fail.
On this two-week course from Bloomsbury Academic, you’ll explore the merchandising and promotional strategies used by marketing fashion brands to get products to the right consumers at the right price and in the right place.
Discover the key fashion market centers around the world
To give you the foundations, you’ll start by looking at the different market centres that you might target for fashion across the world as well as market weeks, fashion weeks, and trade shows. You’ll also explore the overall selling function, from internal and external selling to sample lines and orders.
Develop marketing strategies for any fashion brand
Marketing strategies depend on a number of things, including the customer being targeted and the span of reach.
You’ll delve into the marketing strategies and promotional mix used by fashion brands across the globe. Starting with your target customers and marketing span of reach, you’ll move on to the most effective areas of marketing including publicity, social media, and sales promotions.
Explore fashion retailing and distribution strategies
Understanding the decision-making and shopping behavior of customers is vital to the success of fashion brands and heavily informs their distribution strategies and policies.
During the second week of this course, you’ll explore the distribution and retailing side of fashion. You’ll learn about the different types of fashion retailers, from department stores to e-commerce, before delving into the current trends in fashion retailing.
What topics will you cover?
- Marketing Centers for Fashion
- Market Weeks, Fashion Weeks, and Trade Shows
- The Selling Function
- Marketing Strategies and Promotional Mix
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe the promotional and marketing strategies and best practice used by fashion brand companies and retailers to sell merchandise to the ultimate customer
- Identify different distributional methods, their characteristics, and their functions
- Classify types of fashion retailers, the merchandise they sell, and their key features
- Explain the significance of upcoming trends in fashion retailing and their impact on the industry
Who is the course for?
This course is designed for anyone looking to learn more about marketing and distribution within fashion companies.
Who developed the course?
Bloomsbury Publishing
Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes.and is the originating publisher and custodian of the Harry Potter series. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names.
Ways to learn | Buy this course | Subscribe & save | Limited access |
---|---|---|---|
Choose the best way to learn for you! | $54/one-off payment | $244.99 for a whole year Automatically renews | Free |
Fulfill your current learning need | Develop skills to further your career | Sample the course materials | |
Access to this course | tick | tick | Access expires 19 Feb 2025 |
Access to 1,000+ courses | cross | tick | cross |
Learn at your own pace | tick | tick | cross |
Discuss your learning in comments | tick | tick | tick |
Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$244.99 for a whole year
Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$54/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Limited access
Free
Sample the course materials
- Access expires 19 Feb 2025
Find out more about certificates, Unlimited or buying a course (Upgrades) Sale price available until 3 March 2025 at 23:59 (UTC). T&Cs apply. |
Find out more about certificates, Unlimited or buying a course (Upgrades)
Sale price available until 3 March 2025 at 23:59 (UTC). T&Cs apply.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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