Learn the essential knowledge, skills, tactics, and strategies for effective free and paid Facebook marketing.
5,476 enrolled on this course
![Welcome to Facebook Marketing](https://ugc.futurelearn.com/uploads/images/ae/05/header_ae05257c-a8bb-46a9-855e-71c45aab2b7f.jpg)
Duration
2 weeksWeekly study
4 hours100% online
How it works
Facebook Marketing: Organic Reach and Paid Advertising
The content of the following course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.
Create effective free and paid Facebook marketing that engages your audience
Facebook, with over 2.1 billion users worldwide, provides enormous marketing opportunities for businesses. It can help build relationships, attract new customers, and generate sales. However, billions of users mean an influx of content, and it can be difficult to stand out from the crowd.
This is part 1 of a 4 part series. Part 1 will provide you with strategies from specialists in the field to get your content seen by the right people.
You’ll explore the differences between organic (free) and paid advertising, and the best practices for using them in your marketing strategies.
Explore the features of Facebook
You’ll first examine the different features available on Facebook to identify where, and how, your content can be displayed.
From here, you’ll learn about the placements of Facebook ads as well as the three key advertising platforms so that you gain a comprehensive understanding of the Facebook ads network.
Learn how to crack the Facebook algorithm
Exploring the benefits of advertising on this popular platform, you’ll learn how the Facebook algorithm works.
This understanding will help you master the algorithm to ensure that your content is prioritised.
Become a pro at advertising on Facebook
You’ll learn the five buyer stages to understand your customers’ journey. This will help you tailor your content to help them reach the purchasing stage.
With this knowledge, you’ll complete a paid strategy template based on easy-to-follow steps to creating effective Facebook ads.
What topics will you cover?
Week 1 – Facebook Essentials
- The Facebook Landscape
- Core Features
- Cracking the Facebook Algorithm
- Pages, Groups, Events
- Organic (free) Tactics
Week 2 – Facebook Strategy
- Facebook Platforms
- Facebook Advertising Tactics
- Benefits of Facebook Advertising
- Paid Advertising Strategy
- Understanding Buyer Stages
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe Facebook usage rates worldwide and in Australia
- Identify the important features of Facebook
- Explain how the Facebook algorithm works
- Describe the benefits of advertising on Facebook
- Identify the three key advertising platforms on Facebook and describe their functionality
- Describe the features and placements of Facebook Ads
- Describe the five buyer stages
- Explain the Facebook Ads structure
- Produce a strategy template
Who is the course for?
This course is for people who want to understand how to do organic and paid advertising on Facebook.
- Business owners who want to ramp up Facebook engagement to build brand loyalty and turn followers into customers
- Marketing professionals who want to up their game
- Social media newbies who just want to know what they need to do to get started
What software or tools do you need?
You’ll need to have the Facebook app on your phone, but who doesn’t?
Who developed the course?
Social Media College
Social Media College is the market leader for social media education. They work with the world’s top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.
They are all about providing their students with the best possible outcomes and applicable skills - not just irrelevant theory.
Established
2013Location
Sydney, Australia
Ways to learn | Buy this course | Subscribe & save | Limited access |
---|---|---|---|
Choose the best way to learn for you! | $54/one-off payment | $244.99 for a whole year Automatically renews | Free |
Fulfill your current learning need | Develop skills to further your career | Sample the course materials | |
Access to this course | tick | tick | Access expires 25 Feb 2025 |
Access to 1,000+ courses | cross | tick | cross |
Learn at your own pace | tick | tick | cross |
Discuss your learning in comments | tick | tick | tick |
Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$244.99 for a whole year
Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$54/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Limited access
Free
Sample the course materials
- Access expires 25 Feb 2025
Find out more about certificates, Unlimited or buying a course (Upgrades) Sale price available until 3 March 2025 at 23:59 (UTC). T&Cs apply. |
Find out more about certificates, Unlimited or buying a course (Upgrades)
Sale price available until 3 March 2025 at 23:59 (UTC). T&Cs apply.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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