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Creativity and Brand Storytelling

Explore the role creative minds play in transforming how we live and consume and their impact on business models today.

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  • Duration

    11 weeks
  • Weekly study

    10 hours

Apply theories and practices of creativity, innovation and brand storytelling

Given today’s increased access to marketing data, innovation and creativity have become increasingly targeted and competitive and therefore crucial to the sustainability of a business. Grounded in the theories of creativity, innovation, storytelling, consumer behaviour and marketing in the digital era, this module is designed to stretch your cognitive thinking, unleash your personal creativity and engage you in debates of how innovation and creativity continue to transform business models in the 21st century.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Draw upon the concepts of imagination and creativity and critically debate the role of innovation and brand storytelling in business in the digital age
  • Synthesise principles of design thinking and utilise digital capabilities, evaluate key trends and contemporary challenges of creative thinking and disruptive innovation
  • Manifest the principles of creative thinking and the scopes, types, and processes of innovation in the context of contemporary digital marketing
  • Appraise brand storytelling as a new language of marketing in the digital world and as an innovative strategy of creative organisational culture

Who is the course for?

Students of the MSc Digital Marketing with Data Analytics degree

Who developed the course?

Coventry University logo

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992
  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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